Revue Française des Sciences de l’Information et de la Communication (2019) Health information on the internet is one of the fields covered by many studies in web studies. Public health issues and the transformation of the digital publishing economy are naturally a subject of research, but also a subject of public controversy. In this article, we propose to apply a new research protocol to identify the sociology of internet influencers through the study of the discourse on asthma in children. This contribution is also intended to be a discussion/proposal on the methodological issues involved in the use of digital methods in a socio-semantic approach through the concepts of «taking a position» and influence. How to analyze the strategic positions of speakers in a heterogeneous and